When sending your Logo to print

The best file formats for Vehicle Wraps is .eps .ai .tiff at 300dpi or larger.

More often than not when asking a client for their current logo, I am provided with a file format that is less than desirable for the project or situation.

When I get low quality logos usually the client was using an improper method of creating their logo or the logo designer failed to provide the proper file formats for printing

Below is a list of formats you should getting from your logo designer.

What should you get from your logo designer: File formats

Getting a variety of file formats from your designer when your logo have been delivered. 

Whether you are printing high quality, adding a logo to a website, or inserting your company logo into a Word document, there are various file formats that should be used over the other.


An EPS file, or Encapsulated PostScript file, is a versatile vector format of your logo. In other words, you can resize your logo as big or small as needed without compromising the quality of the logo.

What’s it suitable for?

  • Business cards
  • Brochures
  • Advertisements
  • Vehicle Wraps
  • …anything that will be printed of high quality

jpg and gif

Although it cannot be scaled to a desired size like that of an EPS, JPGs and GIFs are great and preferred for internet use. Due to their smaller file size, they load faster on the web and still look ‘sharp’ to the eye when viewed on a computer monitor.

What’s it suitable for?

  • Websites
  • Online Ads 
  • Email marketing and signatures
  • anything ‘web-related’


A TIFF, or Tagged Image File Format, is a widely supported file format that works in just about any program. A TIFF is of higher quality than JPG or GIF, but not vector-formatted like an EPS.

In certain cases, these can also be used for higher quality prints, granted they were created at 300 dpi and don’t need to resized larger than delivered.

What’s it suitable for?

  • Microsoft Office programs
  • Standard printing for common use (ie. invoices, letterheads, etc.)

Black and Reversed Logos

A well designed logo should not only work in color but also in black and white (reversed-out) versions.

Favicon / iPhone / iPad icons

A favicon, or “little logo” that appears in the corner of the address bar in a web browser, is a great way to compliment their logo on the web.