Get your Company Name ON THE ROAD
CHEAPER THAN TRADITIONAL OUTDOOR ADVERTISING
GET THOUSANDS OF IMPRESSIONS EACH DAY
The Best Return on Your Advertising Investment
The benefits of a vehicle wrap hit home with stunning clarity when you compare its cost to the Cost Per Thousand Impressions (CPM) of other forms of advertising (Statistics courtesy of the Outdoor Advertising Association of America):
A 30-second prime-time spot in the top 100 television markets cost $17.78 per CPM.
A 60-second drive-time ad in the top 100 radio markets cost $8.61 per CPM.
A one-third b/w page ad in the top 100 newspaper markets cost $22.95 per CPM.
A four-color one-page ad in 23 top magazine publications cost $9.35 per CPM.
The average for all forms of billboard ads cost $2.18 per CPM.
Vehicle wraps cost $.77 per CPM.
Eye-Opening Mobile Advertising Facts
Consider these statistics compiled by the Outdoor Advertising Association of America:
More than 95% of Americans are reached by media targeting vehicle drivers and passengers.
One vehicle wrap can generate between 30,000 - 70,000 impressions daily.
Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.
30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.
Our high quality wraps are printed and laminated on:
3M, Avery, or Orafol (3-5 year outdoor durability depending on how you take care of it.)
your vehicle wrap project can take 1-2 weeks
There are 5 main steps to creating a vehicle wrap: design, proofing, printing, and installing.
Start by providing the year, make, and model of your vehicle.
1. Artwork, supplying your own artwork in VECTOR FORMAT files .ai or .eps and High Resolution 300 dpi .jpegs or .tiff
Remaking logos and acquiring high resolution images will result higher costs for the design.
2. Design- This is the longest part of the vehicle wrap process, it can take anywhere from 5 to 40 hours, depending on the complexity of the design and style of vehicle. Certain graphics may have to be specially cut and contoured to fit parts of the vehicle, which can take longer.
3. Proofing- Once the design is ready, the we create an electronic or printed proof of the wrap. It's important to carefully examine the proof for any mistakes you find and immediately note any changes you want made to the final wrap before printing. Any changes you have after the wrap goes into final production can delay turnaround and add significantly to your costs.
4. Printing- Vehicle wraps are printed in multiple panels and carefully pieced together during installation. After printing the wrap, ink needs 4-6 hours to "gas out" this prevents the vinyl from bubbling or winkling during installation.
5. Installing- Your vehicle needs to be thoroughly clean so that the wrap will adhere properly. You would need to wash your vehicle before you leave it with us. Taking it through a high pressure car wash that uses powerful detergents should clean off most grime and debris.
Installers use a heat gun to stretch and reposition the vinyl and a squeegee to eliminate imperfections. It's important to note that installers rely on sharp razors to manipulate the vinyl and remove excess material around door handles and crevices. Even with the expert installers, there's some potential for minor nicks and scratches to the surface.